S-26 Product Relaunch

Project Description

S-26 had their relaunch event for their infant formula range at Shangri-La Hotel. Guests who attended this event were trade buyers, nurses and doctors. The main highlight of the event was the giant brain structure, which was lined with blue LED strips. The running lights on the brain represented Sphingomyelin, the new ingredient found in the new formula, which promoted faster brain connection. From the interactive touch screen games which tested their logic to the Instagram-worthy light tunnel, it was certainly an informative and entertaining event for the guests!