Capitol Mall CNY Campaign

Project Description

Capitol Singapore did spring into bloom for the Lunar New Year! At the Plaza, We had a giant gold-sequinned “春“ (spring) character placed on a platform against a maroon and gold background. It is also flanked by two cherry blossom trees. The “春” character was also set up at the pediment of The Capitol, with cherry blossoms decorated around it. They provided a great photo opportunity for visitors during both day and night. Keeping in mind Capitol Mall’s heritage status, we also designed a very opulent CNY campaign for them.